I generally don’t do links very often, but this I did wanted to share. I’m almost part of it, but it’s fun to see how and if the ‘young’ generation can be reached using traditional marketing techniques and if not, what does interest them.
I think Europe is still far beyond here. What I get from people is that here in Holland for instance, people (and specifically people between 15 and 24) are certainly watching TV for more than 1 to 2 hours a week. Of course people here are much more in doors than in the Bay Area (the panelists for from the Bay Area). We’re certainly not seeing that many people using PVRs here, but it’s probably inevitable, as well as the drop in time people are watching TVs.
I’m 27 and I suppose that means I’m on the line between the Y Generation and the X Generation, but it’s true that I am absolutely immune to traditional advertising. I fast forward through commercials, don’t listen to radio, rarely read magazines and ignore ads when I do, and don’t think I’ve ever clicked on an online banner ad. The Obama Campaign tapped into the Millennial/Y Generation, though, and in turn they def helped push him over the edge. If you’re marketing to that age range then there are ABSOLUTELY some lessons to be learned from his campaign…
http://www.thedailyanchor.com/2009/01/19/marketing-to-millennials-a-lesson-learned-from-barack-obama/
That’s interesting you’re saying that and I fully agree!
As a nice coincidence I was just on the phone with my cable provider and canceled my cable subscription. I haven’t been watching (traditional) TV for about 3 years now and am quite happy with that.
I’ll read your article on the Obama campagin…