I generally don’t do links very often, but this I did wanted to share. I’m almost part of it, but it’s fun to see how and if the ‘young’ generation can be reached using traditional marketing techniques and if not, what does interest them.
I think Europe is still far beyond here. What I get from people is that here in Holland for instance, people (and specifically people between 15 and 24) are certainly watching TV for more than 1 to 2 hours a week. Of course people here are much more in doors than in the Bay Area (the panelists for from the Bay Area). We’re certainly not seeing that many people using PVRs here, but it’s probably inevitable, as well as the drop in time people are watching TVs.
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